The FIFA World Cup 2010 starts in South Africa in less than a month (11th June 2010). Whilst most people's preferred method of viewing will probably be on the TV (or down the pub) because of the time difference many of the matches are taking place in the afternoon (UK time).

This means that many people might be stuck at work, travelling home or otherwise out and about when the matches are being played. Some kind employers may allow the matches to be watched at work with time made up later but for many their best chance of watching the World Cup in the afternoon will be via mobile phone.

If you have an iPhone the BBC Sport App is available in time for the World Cup. This will allow users to watch live football when the BBC is televising matches and also to see all goals on demand after matches have been played.

Initially for the iPhone, the BBC Sport app will also be developed for BlackBerry and Android users and will be extended to cover other BBC events such as Formula 1. Bear in mind that you should be a BBC licence holder to watch live sport, even on a mobile phone.

Otherwise it might be down to viewing live streaming online via the internet if you have a suitable handset. Bear in mind data costs and make sure you have sufficient data within your contract to cover potentially large usage for a 90 minute match. It may be better to subscribe to one of the many free services offering live goal updates, results etc. which should run on even the most basic of handsets.

Of England's matches only their final match against Slovenia is in the afternoon (16.30) on Wednesday 23rd June. This match may well be decisive in England's qualification from the group stages so make sure you note this date in your diary and get your viewing arrangements sorted out in advance.

Hopefully, on the 12th July, we will all be nursing hangovers celebrating England's World Cup success in 2010. Come on England.

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